This is what Nirmalya Kumar, professor of marketing and co-ordinator of the Aditya Birla India Centre at the London Business School predicts in today's edition of The Economic Times.
Traditional media needs to reinvent itself
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There are only two eyes and 24 hours. With all the time spent on smartphones and social networking something has to give in. Unfortunately, it is the traditional media. Expect to see more newspapers, magazines, music companies, advertising agencies, book publishers, book and music stores disappear, restructure, and seek new business models.
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