Finanially-challenged media industry has been diagnosed with another ailment -- crumbling credibility.
This one was spotted by ToI colleague Ananthakrishnan G.
Trust in Indian media is waning over the years: Edelman Trustbarometer Survey
Edelman, an independent PR firm, has released its 2010 Trust Barometer Survey in India. According to the survey, Indian media has been losing its credibility and trust among the people.