By Bill Carter/NYT
If it wasn't clear before, this season has underscored the point,
italicized it and shouted it from the rooftops: NFL football is by far
the most popular form of programming on Ameri
The motto of research is making new consciousness and awareness.
Research is only possible through detail and accurate understanding of
previous studies and research in any
The motto of research is making new consciousness and awareness.
Research is only possible through detail and accurate understanding of
previous studies and research in any research. The importance of
review of literature in research is not easy to measure especially
research in social science.
The word "research" is the combination of two words're' and 'search'.
Meaning of the word 'research' is 'to search again'. The purpose of
the search is to find out very new facts or
By Dan Sewell, AP Business Writer/San Francisco Chronicle
Goodbye, "Guiding Light." Hello, YouTube.
Procter & Gamble Co., whose sponsorship and production of daytime TV
dramas helped coin the term "soap operas," has pulled the plug after
77 years. Instead, the maker of Tide detergent, Ivory soap and Olay
skincare is following its customers online with a big push on YouTube,
Twitter and Facebook.
JAM Magazine Suspends Print To Focus On Online, Events & Research
By Nikhil Pahwa/Medianama
Fifteen years after it was launched, JAM Magazine, has decided to
suspend its print publication, and focus its energies on the online
space, events and youth research, according
The only thing we have to wait for are :
(1) When unlimited internet connetvity is going to be available @ Rs 100
(2) When computers are going to be available as cheap as Rs 2,000 per piece
When it happens, it will certainly act as
The researcher during the course of his research work has to very
well use several methods so as to ensure the success of the research
What is sampling?
Research often involves the finding out of some unknown things and
unraveling of new things about a particular phenomenon. As a result
the researcher before the start of the research process has to very
well define the problem and the hypothesis before taking up any
research activity. Thus the stating the Hypothesis of a research is
indeed a detail that is been
1. This once again proves that newspapers are simply pulp and their
contents are just pulp fiction!------Kurian Pampadi
2. Give us one last good news, please. We are marooned. (By K Balachandran)
'Every bad news is a good news'
All along we did think,
What do you expect after a wardrobe malfunction? Shock or embarrassment? Item girl Yana Gupta, who was recently caught on camera without panties, has chosen to take the incident in her stride and be very sporting about it. Where any lesser girl may have cringed and disappeared from the scene in sheer embarrassment, Yana suggests half-jokingly that she should perhaps now endorse some underwear brand!
Vow! Read it, See it
Chitradurga, 200 km from Bangalore could be the science hotspot of the country as four of India's most prestigious institutions are set to strike root there.
The rise of many-to-many, a 15-point love-letter to Twitter and the possible destruction of the role and funding of the press. That was Guardian News & Media editor-in-chief Alan Rusbridger's back-story in
delivering the Andrew Olle Media Lecture 2010 in Sydney - "we are living at the end of a great arc of history".
While financial commitments by Indian companies towards philanthropy may be nowhere near that of Warren Buffet or Bill Gates, they are in their own way trying to bring about change in the lives of those less fortunate. The Infosys Foundation, Azim Premj Foundation and Biocon Foundation are among those whose well-heeled founders are setting aside resources to bring about that change.
The Azim Premji Foundation, for instance, is understood to be managing a fund of close to $1 billion from Wipro chairman Azim Premji and has been channelling this into healthcare and education.
<Read complete article> http://www.business-standard.com/india/news/putting-moneytheir-heart-is/415251/
You have chances too....
Imminent investment boom in private education Rising public clamour for private pre-school, K-12, vocational and higher education has created huge investment and business opportunities for venture capital funds, education entrepreneurs as well as for charitable trusts, NGOs and philanthropists. Dilip Thakore reports
By Peter Preston/The Observer
Early on Wednesday morning, I did what all modern American election obsessives do naturally. I didn't turn on the radio.
By Roy Greenslade/Guardian
Two eye-opening moments at my lecture to about 250 City University MA journalism students yesterday afternoon. I asked for a show of hands on a simple question: what is your primary news source?
Newspapers? No more than 20 hands went up. Radio?
Philadelphia Inquirer Editor Out as New Owners Take ControlBy Jeremy W Peters/NYT
'Community news sites are not a business yet'
By Jeffrey A. Trachtenberg/Wall Street Journal
When literary agent Sarah Yake shopped around Kirsten Kaschock's debut novel "Sleight" this year, she thought it would be a shoo-in with New York's top publishers.
Blockbuster Reportedly About To File For Bankruptcy
From: Landsberg, David - Miami
Sept. 16, 2010
To all Herald employees:
Today we are announcing a plan to eliminate 49 staff positions across MHMC. The jobs will come from a combination of involuntary layoffs and reductions in certain work groups where employees will have the opportunity to voluntarily elect a severance package.
Research: UK Journalism Has Cut A Third Of Its Jobs In Last DecadeBy Robert Andrews/paidcontent
The number of mainstream UK journalism jobs has shrunk by between 27 and 33 percent over the last decade to around 40,000, says University of Central
The Editor of Lucky Magazine Is ReplacedBy David Carr & Jeremy W Peters/NYT
Kim France, the editor who invented Lucky magazine in 2000 along with James Truman, the Conde Nast editorial director at the time, has been replaced
PLEASE FORWARD IT TO ALL WHOM YOU CARE.
At ABC News After Westin, Risk and Opportunity
By Bill Carter/NYT
David Westin's resignation as president of ABC News represents, in the words of one long-time television news executive, "an inflection point" for an
Chief of ABC News Is ResigningBy Bill Carter/NYT
David Westin, the longtime president of ABC News,
Richard Desmond's staff cull claims big names at Channel 5By Tara Conlan and Jason Deans/Guardian
Some of Channel 5's longest-serving staff are taking voluntary
A few minutes later, near Pattom, I saw another newspaper boy, aged about 20, struggling to keep his packet of newspapers dry even as he himself was getting drenched despite the cover of an umbrella.
The two belong to a dwindling number of unsung heroes holding up the crumbling edifice of print in Kerala, which is facing the threat of being undone for want of newspaper boys. This is a state where labour cannot be got for love or money for plumbing, wiring, digging, household work, or what have you. A surprise indeed that there are these few who are still willing to do a job that involves waking up at unearthly hours, offers hardly any off-days and pays a pittance. Their frail and wet -- but serving -- hands hold the destiny of many media persons and their families.
Unlike USAT, where the emphasis is on changing from a print-centric organization, Deseret News CEO Clark Gilbert missed just about every opportunity to show his new organization in a cross-platform light. Also unlike the Gannett flagship, the publisher and editor are leaving amidst the shakeup.
For instance, despite the 43 percent staff cuts (57 full-time, 28 part-time) Gilbert claims the newly combined newsroom will be the area's largest—but doesn't mention being better positioned to serve readers with breaking news or the usual bits we hear as justification for digital-age shakeups. The creation of Deseret Connect—essentially a freelance network—mentions writers and editors but not connecting local blogs or the like. All we know about digital's role is this has to be done because technology advances are killing papers—and the new digital team is "cutting edge."
The changes in content emphasis for in-depth coverage focus on values that Gilbert says fit the marketplace and are in keeping for a company owned by the Church of Jesus Christ of Latter-day Saints: the family; financial responsibility; excellence in education; care for the needy; values in the media; and faith in the community. Playing down the digital-mobile emphasis in many newsrooms making changes may also reflect the marketplace, or the perception that their readers care more about the steady influence of a print paper than apps and sites.
Borders sees sharp fall in revenueBorders book retail chain suffers sales fall
Mirror journalists to hold series of strikes after ballot vote
By Roy Greenslade/Guardian
Staff at Trinity Mirror's three national newspapers are to hold a series of two-hour strikes,
*By Roy Greenslade/Guardian*
Trinity Mirror has decided that six of the 10 staff photographers who take
pictures for the Daily Mirror and the Sunday Mirror must go.
Playboy Slims Loss, Revs Drop 10 Percent
Trust in Indian media is waning over the years: Edelman Trustbarometer Survey
By Andrew Marr/BBC
As people find new ways to access news in a post-print world, so the demands on those that deliver it is changing, says Andrew Marr, and this new media age could
Website Releases Secrets on WarBy Julian E Barnes, Siobhan Gorman & Nathan Hodge/The Wall Street Journal
WASHINGTON—Thousands of secret military documents were released Sunday by a Web-based organization, a gigantic leak of classified information that appeared to present a bleak view of the Afghanistan war and could
Times loses almost 90% of online readership
Chris Westcott, director of BBC Monitoring,
for more details: 0495-4010045, 4010046 (C-DIT Off-Campus, Kozhikode)
Bounce in Ads Returns, but Skips NewspapersBy David Carr/NYT
California Freelancers Find Work, Decent Pay Harder To Come By
Americans expect woman president, cancer cure, but also world war, nuclear attack by 2050
WASHINGTON — Americans remain a generally upbeat lot, but all the skepticism, snark and dismal rhetoric being bandied about may be taking their toll.
Master Scholarship in Economics / Public Policy Management in Japan (2011-2013)
Job Description: Program in Economic and Public Policy Management (PEPPM) in Tsukuba Univ....rship program for Master Degree in Economics [...]
Maters Education Scholarship 2010,US
Job Description: Fe....enter to win the Scholarships.com Education Scholarship. [...]
PhD Thesis Position: Vision based Robot Navigation: a visual attention approach, France
Job Description: The 3D vision team of .... multi-cultural [...]
PhD Studentships in Innovative Biomedical Technologies, Italy
Job Description:The PhD program in "Innovative Biomedical Technologies" (IBT)....e IBT Program offers [...]
Fellowships International and Grants 2011/2012, Geneva
Job Description: The International Federation of University Women (IFUW) offer....ng to be carried out between 1 April 2011 to 31 December [...]
The James Randi Educational Foundation Scholarship, Fresno
Job Description: The ....A committee composed of a physicist, [...]
Staff told they will know within 48 hours if their posts are at risk, as paper seeks to cut 10% from editorial budget
In a speech he's due to deliver to West Midlands' CBI this Thursday, Marc Reeves paints a frank assessment of why the news biz is in trouble: "But don't feel too sorry for it."
Here are some highlights…
"I spent the last 15 years of my newspaper career regularly attending industry conferences in which the threats and opportunities of the internet were endlessly discussed and analysed. Pretty much everything that has come to pass was predicted, but what did the big newspaper groups do? Very little that was right, it turns out.
"Saddled by a shareholder base that had grown used to the cash cow returns of a monopoly, the regional newspaper industry in partiular was structurally incapable of adopting the entrepreneurial approach that is the only option available when almost every aspect of your business model is rendered obsolete.
"The internet hasn't fixed the newspaper business model – precisely because it remains the newspaper business model ... Despite all the slash-and-burn cost-cutting of the past few years, the newspaper business is balanced precariously atop extraordinary pensions obligations, massive ongoing capital bills for print plants, and debt that was affordable when cashflow was fuelled by lorry-loads of classified revenues but is now raping the bottom line.
"So even 'forward thinking' online-minded, digitally enabled newspaper groups are trying to fight with several limbs tied behind their backs."
Reeves says News Corp.'s paywall strategy is "such a wrong-headed argument I hardly know where to start to demonstrate to you its folly" because, even in print, "your 70p goes absolutely nowhere to meeting the full costs of what you're reading".
It's not exactly news that the newspaper business is in trouble. Media companies have been among the hardest hit in recent years, even before the recession, and newspapers and other journalism outlets have been paring their staff drastically to compete better in the digital age. Newspaper revenues from advertising have fallen about 45 percent since 2000, according to a report from the Pew Project for Excellence in Journalism cited in the FTC document.
The discussion document does not contain any recommendations endorsed by the FTC, but instead presents a set of suggestions collected by the FTC staff in preparation for a roundtable discussion at the National Press Club later this month.
Other suggestions include a 7 % tax on commercial radio and television broadcast spectrum, a 5 % tax on consumer electronics (already dubbed the "iPad tax" by CUNY journalism professor and Entertainment Weekly founder Jeff Jarvis), a tax on the auction sales prices for commercial communication spectrum, a 2 % sales tax on advertising, and a 3 % tax on monthly Internet service and cell phone bills.
Other proposals include industry-wide licensing arrangements for the news, statutory limits to the fair use doctrine in the Copyright Act, and federal "hot news" legislation to keep various Internet outlets from poaching on the news-gathering efforts of traditional wire services and the like.
France's Le Monde Seeks a Buyer
By Max Colchester/Wall Street Journal
PARIS — The management of French daily newspaper Le Monde said Thursday it wanted to sell a majority stake in the company, ending nearly 60 years of journalist control.
Le Monde was founded in 1944 on the principles of political and economic independence, and its journalists control a majority stake in publishing company Le Monde SA through a complex shareholding structure. They have the power to dismiss the editor-in-chief and the publisher.
Amid falling circulation and ad revenues, Le Monde last year borrowed €25 million ($30.6 million) to finance its operations. Between 2012 and 2014 it must repay a further debt of €69 million, the newspaper's publisher, Eric Fottorino, wrote in a front-page editorial. The newspaper recently axed 130 staffers.
"A page in the newspaper's history is about to turn," Mr. Fottorino wrote. "Since 1951 the independence of the newspaper has stemmed from journalists' control of its management and editorial line."
Mr. Fottorino said investors were being invited to take a majority stake in the group by mid-June. Lazard banker Matthieu Pigasse, Xavier Niel, the billionaire founder of telecommunications group Iliad SA, and Pierre Bergé, partner of the late fashion designer Yves Saint Laurent, had expressed interest in investing, he wrote.
However, French media and defense conglomerate Lagardere SCA, which owns 17% of Le Monde's publishing company and 34% of Le Monde's website, has said it won't invest further in the company.
The quest to find investors in Le Monde comes two weeks after French media baron Alain Weill gave away a 78% stake in French business daily La Tribune to its managing director for €1, plunging the paper's future into question.
Le Monde is particularly vulnerable to a downturn because, unlike most other French national dailies, it isn't owned by a large business group. Serge Dassault, owner of business-jet and combat-aircraft maker Dassault Aviation SA, controls Le Figaro, the country's biggest daily paper by circulation. Bernard Arnault, chief executive of luxury group LVMH Moët Hennessy Louis Vuitton SA, bought the country's leading business daily, Les Echos, in 2007.
In his editorial Mr. Fottorino stated that the publishers of the paper would require potential investors to guarantee the paper's independence.
That sense of proportion also means that I am totally unconvinced by media visionaries who seem to believe that Jobs will prove to be the saviour of the newspaper industry by bringing us the iPad.
There are five reasons for their belief. First, though people do appear to be reluctant to pay to obtain online news through straightforward subscriptions, the iPad - being so much like a mobile phone - will encourage people to stump up. Second, paying for applications to download material is a more natural act than subscribing for access to a website on a desktop or laptop computer.
Third, the portability of the iPad makes reading text material much more like the newspaper experience. And fourth, the 9.7-inch screen is big enough to make it easy and pleasurable to consume lengthy amounts of text and, just as importantly, high quality advertising content.
Then there is a very different fifth reason for the fervour - the iPad blessing administered by Rupert Murdoch. He said in a speech a month or so ago: "It may well be the saving of the newspaper industry."
As we in the journalism business know well, when the chairman of News Corporation speaks, the media world not only listens, it treats every sentence with reverence. No Apple PR could have come close to securing the kind of positive press reaction that greeted Murdoch's statement.
Publishers and editors, stressed by years of declining newsprint sales and worried by the difficulty of creating a sustainable online business model, lined up to nod in agreement. At last, rescue was at hand. If Rupert says it will work, then it must.
At this point, it is as well to remind ourselves that Murdoch was not talking about newsprint being saved, but the newspaper business itself. The vision is of iPads - or, in fairness, other e-readers from competitors - becoming the reading, listening and seeing device of choice for the coming generation of adults.
That will lead to that moment when printing becomes uneconomic, terminating the need for presses, newsprint, ink and trucking. Content will become so much cheaper to distribute through e-readers. And, of course, it comes with all the benefits of online journalism, such as interactive journalistic participation.
It's fair to say that this vision existed long before the advent of the iPad because plenty of digital gurus argued years ago that computers were the future of news publishing. But Apple's new innovation has convinced Murdoch, and many other mainstream publishers, that they might have found a way to make commercial sense of the inevitable move from print to screen.
In the US, where the iPad has been available since April, app take-ups have supposedly taken news organisations by surprise. Reuters news agency claims that its readers are spending three times as long inside their new iPad app than on its website. Both the Wall Street Journal and the New York Times also report high usage of their apps that allow people to navigate maps, play games and read books. Magazines are said to be pleased with the response too. American GQ, for example, is said to have sold 57,000 apps since it was launched in December 2009 and expects the iPad to boost that number substantially.
So why am I so sceptical about the iPad being the newspapers' saviour? For a start, the numbers don't stack up. As Benedict Evans of Enders Analysis has pointed out, though 10 million people pay for a daily newspaper, at a rough estimate of £30 a month, "there will not be 10 million people spending £30 a month on the iPad any time soon."
Then there's the mistaken notion of what "the iPad experience" really means. There is no doubt that people will enjoy using the tablet, but not necessarily for reading news.
In essence, the iPad changes nothing. Publishers are fooling themselves if they think it circumvents the current problem of persuading people to pay for something they have grown used to getting without paying. Why should anyone except a fanatical Times reader cough up £9.99 a month for access through its app when they can browse the net for nothing on the same iPad?
Call me a pessimist, call me Ishmael, but I think that book publishing is about to slide into the sea. We live in a literate time, and our children are writing up a storm, often combining letters and numerals (U R 2 1derful), blogging like crazy, reading for hours off their little screens, surfing around from Henry James to Jesse James to the epistle of James to pajamas to Obama to Alabama to Alanon to non-sequiturs, sequins, penguins, penal institutions, and it's all free, and you read freely, you're not committed to anything the way you are when you shell out $30 for a book, you're like a hummingbird in an endless meadow of flowers.
And if you want to write, you just write and publish yourself. No need to ask permission, just open a website. And if you want to write a book, you just write it, send it to Lulu.com or BookSurge at Amazon or PubIt or ExLibris and you've got yourself an e-book. No problem. And that is the future of publishing: 18 million authors in America, each with an average of 14 readers, eight of whom are blood relatives. Average annual earnings: $1.75.
Back in the day, we became writers through the laying on of hands. Some teacher who we worshipped touched our shoulder, and this benediction saw us through a hundred defeats. And then an editor smiled on us and wrote us a check and our babies got shoes. But in the New Era, writers will be self-anointed. No passing of the torch. Just sit down and write the book. And the New York Times, the great brand name of publishing, will vanish (POOF) whose imprimatur you covet for your book ("brilliantly lyrical, edgy, suffused with light"—NY Times). And editors will vanish.
The upside of self-publishing is that you can write whatever you wish, utter freedom, and that also is the downside. You can write whatever you wish and everyone in the world can exercise their right to read the first three sentences and delete the rest.
Self-publishing will destroy the aura of martyrdom that writers have enjoyed for centuries. Tortured geniuses, rejected by publishers, etc., etc. If you publish yourself, this doesn't work anymore, alas.
Children, I am an author who used to type a book manuscript on a manual typewriter. Yes, I did. And mailed it to a New York publisher in a big manila envelope with actual postage stamps on it. And kept a carbon copy for myself. I waited for a month or so and then got an acceptance letter in the mail. It was typed on paper. They offered to pay me a large sum of money. I read it over and over and ran up and down the rows of corn whooping. It was beautiful, the Old Era. I'm sorry you missed it.
A cultural Artifact, on the Block
By David Carr/NYT
This Wednesday at close of business, the first nonbinding letters of interest are due for Newsweek.
How can it be that Associated Content, a content farm that has zero brand recognition, went for a reported $100 million this month to Yahoo, yet Newsweek, a huge part of the national conversation since its founding in 1933, might be valued at less than zero?
It's a cold fact of economic life that the value of a business is an expectation of future growth. If Associated Content will deliver 15 percent annual growth in earnings and Newsweek offers only compounding losses, the smart money will forgo the admired publishing enterprise led by a Pulitzer Prize winner, and instead opt for a business of link-bait stories churned out by people you've never heard of.
That doesn't mean Newsweek is worthless. It is a shiny wonderful name, one that brings to mind Jonathan Alter, Evan Thomas, Fareed Zakaria and its editor, Jon Meacham, all of whom are prominent in important conversations and can be seen all over television sharing their opinions.
But in the current digital news ecosystem, having "week" in your title is anachronistic in the extreme, what an investor would call negative equity.
And in a publishing landscape filled with the lame and infirm, weeklies are the most profoundly challenged. A weekly schedule, with its tight turnarounds and frenzied production, is costly as a matter of course. Monthlies can still do step-backs for readers who don't expect to see what happened five minutes ago, and daily newspapers have co-opted the newsweekly formula to build in real-time analysis. And according to the Publishers Information Bureau, advertising revenue at Newsweek was down a whopping 30.4 percent in 2009.
That math, combined with plummeting subscriptions — an important source of revenue for weeklies — make them a kind of a stepchild. TV Guide, once a huge, robust weekly, sold for $1 back in 2008. (And the seller quietly lent the buyer $10 million to help service some of the obligations that went with buying the magazine.) Business Week went for all of $5 million, and that was to a strategic buyer in Bloomberg.
And who might be the strategic buyer for a weekly with a large footprint in national and international news and commentary? Thomson Reuters is not interested, the big national newspapers would seem to have their hands full and the nascent Web news sites like The Huffington Post and The Daily Beast have no interest in expensive print publications.
But we still care, partly because the prospect of something simply vanishing that we watched our parents read — my dad still loves the magazine — and may have adopted ourselves, seems unthinkable.
Newsweek posted an operating loss of more than $41 million in the last two years. On the plus side, operating losses have been reduced drastically: Losses were $2.3 million for the first three months of this year, down sharply from $17.4 million during the same period in 2009, according to PaidContent. But those savings were achieved in large part by trimming the rate base, the number of copies printed and promised to advertisers, to 1.5 million from 2.6 million. And that's a magic trick that can happen only once. So unless someone is looking for a machine that makes money disappear very quickly, why would they buy Newsweek?
There could be three classes of buyers, all long shots.
THE RICH GUY Pro sports franchises give magazines a run for their money in terms of losing dough, but people still line up to buy. And rooters for Team Israel or autodidacts about immigration reform dream just as vividly about getting their hands on a big megaphone.
ANOTHER WEEKLY If you are a stand-alone property like TV Guide, which is owned by OpenGate Capital, being able to spread back-office and production costs over another weekly would have significant upsides.
THE DIGITAL BUYER Some in the digital peanut gallery have suggested that a buyer could get out of the printing and shipping business, turning Newsweek into a pure digital play. But with a subscription liability — money already paid for magazines not yet received — of more than $40 million, according to two people briefed on the property who would not speak on the record about a sale process that is just getting under way — Newsweek would still have to come out and be delivered for 18 months or more.
Newsweek has already been reinvented, downsized and digitized in almost every way imaginable. If there is a move left on the board to avoid a checkmate, it's hiding in plain sight.
Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.
Frequency of Reading Daily Newspaper (% of Age Groups; Base: All U.S. adults)
At Least Once a Month (Net)
At Least Once a Week (Subnet)
Almost every day
A few times a week
Once a week
A few times a month
A few times a year
Source: The Harris Poll, January 2009
One reason for the dying of the daily newspaper, says the report, is the graying of the daily readership. Almost two-thirds of those aged 55 and older say they still read a daily newspaper almost every day. The younger one is, however, the less often they read newspapers. But less than one quarter of those aged 18-34 say they read a newspaper almost every day while 17% in this age group say they never read a daily newspaper.
One potential business model that newspapers are exploring is charging a monthly fee to read a daily newspaper's content online. This model, however, seems unlikely to work, as 77% of online adults say they would not be willing to pay anything to read a newspaper's content online. While some are willing to pay, one in five online adults would only pay between $1 and $10 a month for this online content and only 5% would pay more than $10 a month.
There are two answers, and both stretch way beyond touting yet another Apple product that may, or may not, revolutionise the media world – in this case a portable touch-screen computer that didn't exist when News International had finished building its new colour presses two years ago.
The first answer majors on simple maths and draws on some heavy figuring by Benedict Evans of Enders Analysis. How many national UK newspapers are sold each day? he asks. Say, 10m. And how many iPads – at £429 and up – will be bought in Britain over the next three years? Somewhere between 1m and 3.6m, depending on a myriad of unpredictable factors.
But how many of those purchasers will actually use their machines for news-reading purposes? And how many of them will then pay for that privilege in any case? Evans, straining every sinew, reckons total revenue, at best, would end up in the £200m to £250m range – and that's before Apple takes its 30%. Set that against the £1.2bn in revenue brought in by quality newspapers through 2008, or the £1.9bn raised by our mass-market tabloids, and what have you got? A trickle of cash that may help a little but won't truly change anything.
We're talking bits and bobs, not salvation. Add in similar calculations for iPhone life and the answer is still the same. The iThis and the iThat are useful, often fascinating, tools. But even if they'd been invented when Mr Murdoch found his green field in Broxbourne, he'd still have needed his giant presses, speeding lorries and full-colour units. There wasn't a big enough alternative revenue stream in prospect then and there still isn't today.
But any second answer goes beyond immediate profit and loss. It deals, crucially, in concepts. It wonders, for starters, what an iPad is.
Evans begins to round out a definition here: "The iPad is not just a news device – it is a multipurpose device." And increasing American testimony, once the rush of a million units bought in the first month begins to abate, supports that broader conclusion.
Alan Mutter, a respected new media consultant and blogger, found that the three most highly rated news apps came from France 24, the BBC and National Public Radio. In short, from broadcasters who could spice their offering with large (free) helpings of video and graphics. These broadcasting companies left newspaper apps from USA Today, the New York Times et al far behind on satisfaction scales (and news companies who charged for their apps, such as Time magazine, at $4.99 a week, were right out of the hunt).
Chuck Hollis, an influential marketing blogger, bought his first iPad the other day and found his wife and kids commandeering it immediately. Within hours his wife was sitting on the back porch with a long drink, playing with the photo app and sending long overdue pictures to friends. Within half a day his kids, home from school, were squabbling over who could have first turn.
Which chimes with one non-blogging New York family I quizzed. The wife lies in bed before sleeping (or breakfast) with iPad primed. The children take it to their rooms and squat with it on the floor. They use it for entertainment and diversion, for games, for socialising, for watching and browsing. They do not see it as a news medium. Least of all – following rather lumpen press logic – do they treat it as a sort of news magazine because it shows you a page the rough size of a magazine.
The iPad – plus heirs and successors, perhaps – isn't some surrogate digital newspaper waiting to rescue Fleet Street. It's different, with a different appeal. It will surely a find a money-coining slot in the digital spectrum. But salvation? That's something else (even before your wife goes upstairs to bed).