Playboy Enterprises' hopes for a planned sale were dashed during Q4, as its revenue troubles continued as well. As the company's loss narrowed
to $27.8 million from last year's $146.8 million, combined print and digital revenues fell 14 percent. On its own, digital slid 10.7 percent in Q4.
In a statement, CEO Scott Flanders tried to reassure investors that he had a plan to stabilize the company. One of the major strengths Playboy has is its iconic brand and licensing has been playing a bigger role in the company's operations. to $27.8 million from last year's $146.8 million, combined print and digital revenues fell 14 percent. On its own, digital slid 10.7 percent in Q4.
Digital's decline was attributed to lower paysite and advertising dollars. That said, Playboy has tried to offset the reduced amounts from digital through layoffs and other cost-savings related to content.
Things weren't all dark at Playboy. The magazine itself swung to a profit in Q4. The company said the move to combine the January/February 2010 issues into one editorial package and the newsstand success of the November '09 "Marge Simpson" cover led to an increase in fourth quarter 2009 circ dollars.
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