Sunday lifestyle: More beer, less newspaper

Quality Sundays suffer year on year

Sunday Times down 10.38%, Observer 23.09%, with large falls across quality Sunday papers Like the daily quality market, their Sunday siblings suffered a difficult March, all posting large year on year falls.

The market-leading Sunday Times was down 10.38% year on year to 1,111,660, according to the latest Audit Bureau of Circulations figures published today.

By Steve Busfield, Guardian

In March the Observer was the biggest yearly faller, down 23.09% to 331,488 copies sold each weekend on average in the first full month since its relaunch. However, the Observer has significantly reduced overseas distribution, from 36,645 in March 2009 to 19,018 last month. The Observer is part of the group that publishes MediaGuardian.co.uk.

The Sunday Telegraph was down 11.79% year-on-year. All three papers have stripped bulks out of their circulation, unlike the Independent on Sunday, which was down 8.03% year on year.

http://www.guardian.co.uk/media/2010/apr/16/march-abcs-quality-sundays