ABCs: Quality Sundays slip back after election boost
By James Robinson/Guardian
The Sunday quality press saw sales fall back in June after a May that was dominated by unprecedented post-election events. Last month's sales fillip was partially reversed
at most Sunday papers in June, according to the latest Audit Bureau of Circulations figures published today.
The Independent on Sunday was the biggest month-on-month faller, down 4.30% to 157,135, while circulation fell 3.29% year on year.at most Sunday papers in June, according to the latest Audit Bureau of Circulations figures published today.
In year-on-year terms, the Observer was the biggest faller, more than 20% to 307,083. Sales of the Observer were down by 3.95% month on month.
The Sunday Telegraph recorded the smallest month-on-month fall of 0.8% but circulation was down 17.41% compared with May 2009.
Total average Sunday sales in the quality market in May stood at 2,174,764, down 2.67% year on year. The Sunday Times accounts for just under half of those sales.
The Sunday TimesHeadline circulation: 1,085,724
Month-on-month change: -2.87%
Year-on-year change: -10.30%
UK and Ireland paid-for circulation:1,026,289 (94.5% of total)
Overseas: 59,435
The Sunday Telegraph
Headline circulation: 508,706Month-on-month change: -0.80%
Year-on-year change: -17.41%
UK and Ireland paid-for circulation: 478,506 (94% of total)
Overseas: 30,200
The Observer
Headline circulation: 326,821Month-on-month change: -3.95%
Year-on-year change: -20.28%
UK and Ireland paid-for circulation: 307,083 (93.9% of total)
Overseas: 19,738
The Independent on Sunday
Headline circulation: 157,135Month-on-month change: -4.30%
Year-on-year change: -3.29%
UK and Ireland paid-for circulation: 76,486 (48.6% of total)
Overseas: 27,863
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