Print titles: Falling with double-digit thuds

Regional ABCs: Yorkshire Evening Post and Nottingham Post see heavy falls

By Mark Sweney/Guardian

Johnston Press's Yorkshire Evening Post and Northcliffe's Nottingham
Post were particularly heavily hit in a tough market for evening
newspapers in the second half of 2010, reporting double-digit sales

The Yorkshire Evening Post fell below the 40,000 sales mark thanks to
a 12.7% year-on-year fall in sales for the six months to the end of
December, recording a circulation of 39,114. The Nottingham Post fell
by 11.6% year on year to 40,974. Another Northcliffe evening title,
the Leceister Mercury, fell 7.2% on a yearly basis to report sales of

Trinity Mirror's Liverpool Echo was one of the best performers –
albeit in a sector dominated by circulation decline – with sales down
just 1.5% year on year and 2.2% period on period. The Echo's sales
stand at 87,198.

Midland News Association's Wolverhapton-based Express & Star series
remained the biggest-selling regional daily paper in the UK with an
average sale of 116,992. Sales fell 2.8% year on year and 4.2% period
on period. Trinity Mirror's Manchester Evening News, which is part
paid-for and part free, had a total circulation of 93,348, of which
30,243 were distributed for free. Circulation fell 3.5% on a
period-on-period basis.

Among other Trinity Mirror titles, the Newcastle Evening Chronicle
sold 54,874, down 9.4% on the previous year. The Evening Gazette in
Teeside had average sales of 40,656, down 7.4% year on year. The
Shropshire Star, also owned by the Midland News Association, sold
58,121, down 7.9% year on year.

Northcliffe's Stoke-on-Trent Sentinel sold 51,730, down 4.7% year on
year. The Bristol Evening Post, also a Northcliffe title, shed 3.8%
year on year to 39,944.

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