Employers look outside print for recruits

Don't miss the last para.
Job seekers hunt for openings on LinkedIn, Facebook: Survey
PTI/The Economic Times

New Delhi, May 9:  Reflecting the rising popularity of social media,
more than one-in-five job seekers surveyed in India are
scouting for employment opportunities on LinkedIn, Facebook and

Many job seekers are careful about expressing themselves on social
networking sites, worrying that some content could even adversely
impact their career prospects, according to global workforce solutions
provider Kelly Services. "More than one-in-five job aspirants surveyed
in India access social networking sites to hunt for the right job...35
per cent of respondents are scouring social media sites, such as
Facebook, LinkedIn and Twitter, seeking job openings or promotions,"
it said.

Kelly Services India Managing Director Kamal Karanth said more number
of recruiters are using social media, as it helps in quickening the
hiring procedure apart from being cost effective. "The medium of
recruitment is shifting, partly to the social media. By virtue of
being part of a social networking site, individuals are accessible for
the job market and vice versa," Karanth said.

As per the report, many respondents admitted to deliberately editing
content on their social networking pages to avoid career problems.
Around 27 per cent of respondents were worried that the content from
their social networking sites could adversely impact their careers.
The findings are part of the Kelly Global Workforce Index that covered
about 97,000 people across 30 countries. About 2,000 people were
surveyed in India.

In recent times, Karanth pointed out that there has also been a
drastic reduction in recruitment through print media. "The increased
recruitment without increase in print media usage is directly
attributed to the social media-based recruitment by employers and
headhunters," Karanth said.


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