Setting 'Sun' reflects print media prospects

The News of the World and Sun saw their circulations fall below 3m in November in a tough month for tabloid papers, with the Mirror also losing sales – down 10% year on year.
News International's daily redtop, the Sun, saw circulation fall by 2.87% year-on-year and 2.25% month-on-month in November to 2,958,502 copies, according to the latest Audit Bureau of Circulations figures published today. Sunday stablemate the News of the World saw circulation fall 7.3% year-on-year and 4.61% month-on-month to 2,923,355 copies.

Trinity Mirror's Daily Mirror had the toughest month among UK popular daily national titles, reporting a 10% year-on-year fall to 1,260,019 copies. This represented a 2.77% month-on-month decline.

Richard Desmond's Daily Star was the only UK popular daily national newspaper to record a year-on-year circulation rise last month, up 15.3% to 823,476 copies. However, circulation was down by 1.56% month on month in November.

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