Don't miss para 2
The Observer's circulation dipped 3.41% month on month in February, as a reduction in overseas distribution cancelled out gains from the paper's relaunch towards the end of the month. Last month the Observer, which relaunched
on 21 February, had an average weekly sale of 342,467 according to the latest Audit Bureau of Circulations figures published today.
Year on year the paper was down by 20.42% in a month in which the Sunday Times was the only title in the Sunday quality sector not to register a double-digit decline compared with February 2009.on 21 February, had an average weekly sale of 342,467 according to the latest Audit Bureau of Circulations figures published today.
Stella Beaumont, director of international and business development at Observer publisher Guardian News & Media, said: "We have seen tremendous growth in our international audience and we now intend to build on that growth in a sustainable and cost efficient manner."
The Observer, part of the group that publishes MediaGuardian.co.uk, also dropped bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given out free – in August last year.160.
The Sunday Times had a headline sale of 1,122,165 copies last month, down 7.58% on the year and down 1.99% on January. The Sunday Telegraph had a headline circulation of 516,238 copies, down 10.47% year on year and 2.18% month on month.
The Independent of Sunday had a headline circulation of 155,661, down 13.27 on the year but the only quality national paper to see a month on month rise, by 1.09%.
http://www.guardian.co.uk/media/2010/mar/12/february-abcs-observer-relaunch
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