JAM Magazine Suspends Print; Focus on Online

This was brought to my notice by PV Harikrishnan, Senior Editor with OneIndia.
JAM Magazine Suspends Print To Focus On Online, Events & Research
By Nikhil Pahwa/Medianama

Fifteen years after it was launched, JAM Magazine, has decided to
suspend its print publication, and focus its energies on the online
space, events and youth research, according
to a blog post from
founder Rashmi Bansal. Bansal writes that the company never made a lot
of money, and has debts to pay. JAM is shifting out of its offices in
51, Kaliandas Udyog Bhavan, will let go of people, and will seek a new
business model.

They might try to bring print back in a month or two, "But, if the
online magazine serves its purpose – we won't have to", she writes,
adding that "Ideally, we could have managed both simultaneously. But,
the logistical and financial burden of printing a fortnightly magazine
was always upon us."

In the post, JAM seeks the help of programmers to help with the online
vision. JAM has a website for its content – jammag.com, a job portal
at JobOKPlease, and forums at ClubJAM (hosted at Ning).

Carving a niche online in the youth space will be difficult for JAM –
where it once had the opportunity of building strong, focused
communities around its irreverent content, and being an alternative
hangout to the likes of Orkut and Facebook, it will now need to co-opt
them. It still remains that there are few independent youth
communities and publications in India (as far as I know;
Freshlimesoda.com is long gone, but it's still doable) outside of
social networks.


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